Features

Shipturtle

Share Tribe

Getting started

  • Shipturtle caters to B2C, C2C, and B2B marketplaces that offer Products, Services, Digital products, and more.

  • It is an extension of the world’s most popular website platforms like Shopify.

  • Offers a 14-day trial period, marketplace is typically launched within 2 days.

  • Built for scale and large vendors with features like vendor connect, bulk listing management, integrated shipping, and invoicing.

  • It is self-hosted, white-labeled, offering monthly updates and full backup.

  • Caters to C2C rental and service marketplaces, providing a front-end website engine with embedded vendor logins.

  • With a 14-day trial period, it requires no technical expertise to launch a basic marketplace.

  • Self-hosted platform, no need for maintenance and backups.

  • Simple and stable with a limited feature set.

  • Scaling requires developer assistance.

Pricing

  • Shipturtle charges $149 per month, which is 90% less than Sharetribe. Add $79 for Shopify charges to make the comparison likable. (estimated for a marketplace receiving 5000 orders)

  • Both Shopify and Shipturtle charge payment processing charges via Stripe which is ~$0.30 + 2.5% per order.

  • Detailed and extensive published feature set with minimal need for any customization.

  • Guaranteed to go live within 2 days using out-of-the-box configuration.

  • Shopify and Woocommerce have the world’s easiest drag-and-drop interfaces with a developer community of millions.

  • Sharetribe charges ~$1500 per month + ~ $1000 per month to developers for “customizations” you will invariably need at that scale. (estimated for a marketplace receiving 5000 orders)

  • Only basic features are available even on their highest plan.

  • Customizations will typically cost anywhere from $5000-$20000 for basic requirements like website design, vendor dashboards, shipping, invoicing, etc.

  • Our research revealed a large number of claims on their website are customizations.

Vendor management

  • Extremely powerful Vendor management dashboard comprising Vendor onboarding, detailed analytics, custom vendor permissions, customer chat, reviews, and mobile access.

  • Vendor Connect feature gives Marketplaces a two-way ability to sync with the vendors’ feeds on Shopify, Amazon, etc. Inventory is kept in sync, orders are pushed to their Order Management System and listings are updated automatically.

  • Customers on the website can list their products and become a vendor.

  • Based on your set transaction type, customers can initiate transactions to book a listing, purchase listings, or initiate a chat with vendors and leave a review.

  • Limited Vendor management feature.

Product management

  • Vendors can tailor product fields, create single or bulk listings, and utilize templates for consistency.

  • Automatic inventory updates and quick edit options enhance efficiency.

  • Approval flows maintain quality control.

  • Support for product variants, mandatory fields, and private label products.

  • Subscription and booking product options.

  • Lets website users sign up and add their listing.

  • The marketplace owners can configure the product fields and listing types: Calendar booking, Purchase, and Free Messaging.
    No support for bulk listing, approval flow, automatic inventory sync, subscriptions, etc.

  • Merchants can only set one single percentage commission fee for each party.

  • There is no built-in mechanism for charging listing fees.

  • There is no built-in mechanism for charging subscription fees to allow users to be members of the marketplace.

Order management

  • Offers extensive features for customizing checkout, order management, and shipping.

  • Complete Automation, integrations with order management systems and shipping services.

  • Shipment tracking, invoicing, pickup facility, and returns management.

  • Support for digital products, WhatsApp integration, and reverse bidding (auction-type listing).

  • Sellers have the option to specify how they wish to deliver the listing: Pickup or Shipping.

  • By default, sellers can only define a single fixed shipping fee, plus a potential fee for additional items.

  • No built-in way of printing shipping labels.
    No integrated carriers, tracking, or order management module.

  • No option for invoicing.

Payout management

  • Any payment gateway can be used on the website giving the ability to choose and negotiate costs.

  • Payouts via Stripe and Paypal.

  • Robust rules-based engine where the commission can be set based on product, vendor, category, or globally.

  • Flexibility to treat product price, taxes, shipping, and discounts separately.

  • Payout can be controlled to factor in delivery, returns, and refunds.

  • Lets the marketplace charge all vendors a common commission percentage.

  • The payout is disbursed to vendors via Stripe Connect.

  • Any other payment gateway requires custom coding.

  • The default payment blackout is 2 weeks.

Website interface

  • Shopify powers 4.5+ million live stores, Woocommerce even more.

  • Even the lowest plans are fully customizable from a design standpoint. 

  • Dev support from thousands of agencies and freelancers.

  • 13000+ app ecosystems including critical integrations with CRMs, Loyalty apps, Social platforms, POS systems, accounting software, and shippers.

  • Best-in-class conversions, one-click checkouts.

  • Seamless integration with platforms like Shopify providing 1 minute install, instant sync, and full compatibility. Its open APIs can also integrate with a headless architecture or custom-built websites.

  • 4000+ historical websites built. (source: BuiltWith Trends)

  • Sharetribe offers a basic homepage and product pages.

  • No drag-and-drop interface.

  • Customization is available only on the top plan via a closed developer community.

  • No public apps and extensions. The 4000+ integrations claimed on their website are only Zapier integrations.

  • No optimizations for conversions and checkout.

Security, scalability & support

  • Detailed change logs at Order and Product levels offer traceability.

  • Open APIs, documentation, and unlimited chat support.

  • Super easy and friendly for Marketplaces at scale.

  • Lacks scalability for growing marketplaces requiring custom designs, tailored vendor automation, and support for large sellers.

  • Relying on a small developer pool for numerous customizations and significant per-transaction charges costs thousands of dollars.

  • It cannot compete with both cart platforms and democratic marketplace apps like Shipturtle in scalability, cost-effectiveness, and feature offerings.

Shipturtle Share Tribe

Getting Started

  • Shipturtle caters to B2C, C2C, and B2B marketplaces that offer Products, Services, Digital products, and more.

  • It is an extension of the world’s most popular website platforms like Shopify.

  • Offers a 14-day trial period, marketplace is typically launched within 2 days.

  • Built for scale and large vendors with features like vendor connect, bulk listing management, integrated shipping, and invoicing.

  • It is self-hosted, white-labeled, offering monthly updates and full backup.

  • Caters to C2C rental and service marketplaces, providing a front-end website engine with embedded vendor logins.

  • With a 14-day trial period, it requires no technical expertise to launch a basic marketplace.

  • Self-hosted platform, no need for maintenance and backups.

  • Simple and stable with a limited feature set.

  • Scaling requires developer assistance.

Pricing

  • Shipturtle charges $149 per month, which is 90% less than Sharetribe. Add $79 for Shopify charges to make the comparison likable. (estimated for a marketplace receiving 5000 orders)

  • Both Shopify and Shipturtle charge payment processing charges via Stripe which is ~$0.30 + 2.5% per order.

  • Detailed and extensive published feature set with minimal need for any customization.

  • Guaranteed to go live within 2 days using out-of-the-box configuration.

  • Shopify and Woocommerce have the world’s easiest drag-and-drop interfaces with a developer community of millions.

  • Sharetribe charges ~$1500 per month + ~ $1000 per month to developers for “customizations” you will invariably need at that scale. (estimated for a marketplace receiving 5000 orders)

  • Only basic features are available even on their highest plan.

  • Customizations will typically cost anywhere from $5000-$20000 for basic requirements like website design, vendor dashboards, shipping, invoicing, etc.

  • Our research revealed a large number of claims on their website are customizations.

Vendor Management

  • Extremely powerful Vendor management dashboard comprising Vendor onboarding, detailed analytics, custom vendor permissions, customer chat, reviews, and mobile access.

  • Vendor Connect feature gives Marketplaces a two-way ability to sync with the vendors’ feeds on Shopify, Amazon, etc. Inventory is kept in sync, orders are pushed to their Order Management System and listings are updated automatically.

  • Customers on the website can list their products and become a vendor.

  • Based on your set transaction type, customers can initiate transactions to book a listing, purchase listings, or initiate a chat with vendors and leave a review.

  • Limited Vendor management feature.

Product Management

  • Vendors can tailor product fields, create single or bulk listings, and utilize templates for consistency.

  • Automatic inventory updates and quick edit options enhance efficiency.

  • Approval flows maintain quality control.

  • Support for product variants, mandatory fields, and private label products.

  • Subscription and booking product options.

  • Lets website users sign up and add their listing.

  • The marketplace owners can configure the product fields and listing types: Calendar booking, Purchase, and Free Messaging.
    No support for bulk listing, approval flow, automatic inventory sync, subscriptions, etc.

  • Merchants can only set one single percentage commission fee for each party.

  • There is no built-in mechanism for charging listing fees.

  • There is no built-in mechanism for charging subscription fees to allow users to be members of the marketplace.

Order Management

  • Offers extensive features for customizing checkout, order management, and shipping.

  • Complete Automation, integrations with order management systems and shipping services.

  • Shipment tracking, invoicing, pickup facility, and returns management.

  • Support for digital products, WhatsApp integration, and reverse bidding (auction-type listing).

  • Sellers have the option to specify how they wish to deliver the listing: Pickup or Shipping.

  • By default, sellers can only define a single fixed shipping fee, plus a potential fee for additional items.

  • No built-in way of printing shipping labels.
    No integrated carriers, tracking, or order management module.

  • No option for invoicing.

Payout Management

  • Any payment gateway can be used on the website giving the ability to choose and negotiate costs.

  • Payouts via Stripe and Paypal.

  • Robust rules-based engine where the commission can be set based on product, vendor, category, or globally.

  • Flexibility to treat product price, taxes, shipping, and discounts separately.

  • Payout can be controlled to factor in delivery, returns, and refunds.

  • Lets the marketplace charge all vendors a common commission percentage.

  • The payout is disbursed to vendors via Stripe Connect.

  • Any other payment gateway requires custom coding.

  • The default payment blackout is 2 weeks.

Website Interface

  • Shopify powers 4.5+ million live stores, Woocommerce even more.

  • Even the lowest plans are fully customizable from a design standpoint. 

  • Dev support from thousands of agencies and freelancers.

  • 13000+ app ecosystems including critical integrations with CRMs, Loyalty apps, Social platforms, POS systems, accounting software, and shippers.

  • Best-in-class conversions, one-click checkouts.

  • Seamless integration with platforms like Shopify providing 1 minute install, instant sync, and full compatibility. Its open APIs can also integrate with a headless architecture or custom-built websites.

  • 4000+ historical websites built. (source: BuiltWith Trends)

  • Sharetribe offers a basic homepage and product pages.

  • No drag-and-drop interface.

  • Customization is available only on the top plan via a closed developer community.

  • No public apps and extensions. The 4000+ integrations claimed on their website are only Zapier integrations.

  • No optimizations for conversions and checkout.

Security, scalability & support

  • Detailed change logs at Order and Product levels offer traceability.

  • Open APIs, documentation, and unlimited chat support.

  • Super easy and friendly for Marketplaces at scale.

  • Lacks scalability for growing marketplaces requiring custom designs, tailored vendor automation, and support for large sellers.

  • Relying on a small developer pool for numerous customizations and significant per-transaction charges costs thousands of dollars.

  • It cannot compete with both cart platforms and democratic marketplace apps like Shipturtle in scalability, cost-effectiveness, and feature offerings.

Shipturtle Webkul

Popularity

Relatively new, but with great reviews

  • Shipturtle is a popular multivendor extension on Shopify designed for the modern marketplace, with a focus on the latest technology, 200+ core marketplace functionalities, innovative features like Vendor website sync, and unlimited scalability.
  • Configurable for several use cases like Product shipping, rental booking, and C2C marketplaces. Supports both Professional and Private sellers.
  • The app prioritizes functionalities like robust order management, integrated shipping, and vendor management tools.
  • This app is perfect for running a dropshipping business.

Established app with no competition earlier, now getting outdated

  • Multi Vendor Marketplace App by Webkul is a legacy Shopify app that does not always reflect the latest updates in technology and platforms.
  • On the positive, Webkul offers 47 other feature apps on Shopify.
  • Multi Vendor Marketplace App has many reviews on Shopify due to its long history, leaving 110+ reviewers to express their displeasure over the app’s tech capabilities and delayed support.
  • Customer reviews suggest that the app over-promises and under-delivers due to limited out-of-box capabilities, like missing order modules, shipping integrations, compliant invoicing, and error-prone bulk listing.

Website Interface

Designed for intuitive use

  • Shipturtle focuses on a clear and intuitive interface to empower a positive user experience and foster vendor adoption and customer satisfaction.
  • The standard B2C offering for professional sellers can be whitelabeled and configured as per the marketplace brand. A C2C option gives complete control over the design and dashboard elements, and is integrated into the marketplace website for a seamless experience.
  • Open APIs available to integrate with a headless architecture or custom built website.
  • Designed for laptops and mobiles – can be installed as a PWA app.
  • Super fast with the latest design principles.

Potential user interface challenges

  • In one word – Terrible! Little thought has gone in designing the app’s interface. With jarring colors and unfathomable menus, looks very unprofessional.
  • Nearly 90% of negative customer reviews highlight a confusing and cluttered user interface for Webkul.
  • The app requires setting configurations across multiple menus hindering a streamlined user experience and prone to errors.
  • Hundreds of marketplaces have moved to other apps, including Shipturtle, on account of this.

Product Management

Streamlined and efficient product management

  • Extremely powerful Vendor management dashboard comprising Vendor onboarding, detailed analytics, custom vendor permissions, customer chat, reviews, and mobile access.
  • Vendor Connect feature gives Marketplaces a two-way ability to sync with the vendors’ feeds on Shopify, Amazon, etc. Inventory is kept in sync, orders are pushed to their Order Management System and listings are updated automatically.

Basic functionalities, inefficient at scale

  • The app offers standard product management but fails to provide the same level of flexibility and efficiency as Shipturtle needing multiple clicks to achieve an action.
  • Subpar bulk product upload features, lack of certain options for uploading videos and 3D models at the time of writing. Custom products partially integrated with Shopify.
  • Ability to easily sync with seller websites lacking.
  • No support for subscriptions. Supports digital and booking products with a different app integration.

Order Management

A comprehensive order management and shipping suite

  • Integrate with 200+ shippers for global shipping, generate shipping labels, rate APIs, cancel, and manifest orders.
  • Empower vendors to define their own shipping services, shipping charges, and a smooth checkout experience.
  • Amazing Order Management System with automatic shipment tracking. The interface categorizes all orders into different stages like Confirmed, In transit, and Delivered giving complete clarity to customers, marketplace, and vendors on the most common problem in e-commerce – WMO (Where is my order?).
  • Integrated Returns management where customers can initiate returns from the website and ship them back.
  • Support for WhatsApp integration, and reverse bidding.

Unsuitable for shipping and tracking

  • The app is not suited to build product marketplaces with complex shipping and order management needs.
  • Webkul limits vendor control over shipping rates, and customization needed for features like shipment integrations and tracking.
  • Vendors are expected to manually track orders leading to huge errors and confusion.
  • Basic returns management where only merchants can initiate returns.
  • Support for digital products and WhatsApp integration.

Security, Scalability, and Support

Secure, scalable and supported

  • + Detailed change logs at Order and Product levels offer complete traceability.
  • Open APIs and deep Shopify integrations empowering unlimited customization for specific needs and scale.
  • Amazing support with detailed documentation, unlimited chat support, and complimentary onboarding assistance to ensure a smooth launch.

Delayed support, scalability concerns

  • Lack of change logs leaves the app prone to errors and accountability.
  • Some reviews on Shopify are critical of the app’s scalability concerns related to speed, accuracy, and stability.
  • Live chat support is limited to higher-tier plans and charges extra for setup assistance.

Vendor Management

Fostering strong vendor relationships

  • + Extremely powerful Vendor management dashboard consisting of Vendor onboarding, detailed analytics, custom vendor permissions, customer chat, reviews and mobile access.
  • Vendor Connect feature gives Marketplaces a two-way ability to sync with the vendors’ feeds on Shopify, Amazon, etc. Inventory is kept in sync, orders are pushed to their order management system and listings are updated automatically.
  • Enables granular & global control on features and modules available to different vendors.

Vendor essentials, but consider stability

  • Webkul offers a suite of features to support vendors, including seller dashboards, profile pages, and customer chat functionalities.
  • Merchants can enable sellers to view full customer profile.
  • However, only provides global control on features and modules available to vendors.

Payout Management

Automated and flexible payments

  • + Any payment gateway can be used on the website. Payouts to vendors via Stripe and Paypal.
  • Robust rules-based engine where commission can be set based on product, vendor, category, or globally. Flexibility to treat product price, taxes, shipping, and discounts separately.
  • Payout can be controlled to factor in delivery, returns, and refunds.

Flexibility, but investigate compliance

  • Set multi-level commissions set globally or product, category, vendor-wise.
  • Offers more payout options via Paypal, Stripe, Payfast, and Razorpay (India).
  • Lack of a clear flow of payments basis delivery and returns rule. Difficult to track for vendors what is paid and what is not.

Top use-cases

Suitable for B2C, C2C, and B2B marketplaces across products, bookings, and rentals

  • Create B2C and B2B marketplaces that offer Products, Services, Digital products, and more.
  • Only app on Shopify to offer seamless peer-to-peer or C2C features with Shopify login integration and customization possibilities.
  • This opens doors for innovative marketplaces like peer-to-peer sales (used goods, rentals) or niche communities.
  • Shipturtle offers a faster launch process, potentially getting your marketplace up and running in two days

Suitable to launch a low-cost MVP. C2C not an option at all

  • While Webkul offers functionalities for rentals and services, they are not suited to build product marketplaces with complex shipping and order management needs. Allows the Shopify store to convert into a directory listing marketplace. Basic features can need customizations due to outdated capabilities. This can lead to longer setup times, extending for weeks, if not months. They claim to offer a C2C marketplace, but on checking, it is only for namesake. No difference in their B2C and C2C offerings.

Pricing

Transparent pricing and scalability

  • Top tier plan at $149 per month (estimated for a marketplace receiving 5000 orders).
  • Shipturtle customers often experience significant cost savings due to increased efficiency, stability, and scalability.
  • Live chat assistance and a very knowledgeable team assist on many areas for scaling a marketplace, unrelated to the app.
  • Guaranteed to go live within 2 days using out-of-the-box configurations.

Long-term value in question

  • Webkul may seem a cheaper alternative but limits on the number of sellers (base plan allows only 3), limited customer support, additional development work or workarounds, and platform bugs make it costlier over time.
  • Customers who have migrated from Webkul to Shipturtle are experiencing significant cost savings, up to 50% less (estimated for marketplace receiving 5000 orders a month).
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2041 East St PMB 368
Concord , California 94520
US. +1 6509 105 750

Reach us at

E-mail : team@shipturtle.com
Phone : +91 6353 000 514

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