Brown Living, founded by Chaitsi Ahuja, is India's premier plastic-free marketplace dedicated to making sustainable living accessible and affordable. With a curated selection of over 450 brands and 65,000 products, Brown Living offers eco-friendly alternatives across various categories, including fashion, home decor, and lifestyle. By integrating with Shipturtle, Brown Living efficiently manages its diverse range of products and vendors, ensuring seamless operations and a superior customer experience. This collaboration has empowered Brown Living to scale its Artisan-to-Consumer (A2C) model, directly connecting artisans with eco-conscious consumers, and supporting over 1,800 artisans to date.
Case Study
Promoting Sustainable Living with Shipturtle
Key Metrics
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645+ onboarded vendors
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25000+ Product Listings
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B2C and B2B model implementation
65,000+ orders processed
IN CONVERSATION WITH
Chaitsi Ahuja
Founder
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INTRO
Brown Living was born from a passion for sustainability. Chaitsi’s passion driven by a desire to make eco-friendly products accessible to more people, launched the marketplace to offer a curated selection of earth-conscious goods. But as the platform grew, so did the challenges. Managing an expanding network of ethical vendors and maintaining seamless operations without compromising their commitment to sustainability was no small feat.
They needed a solution that would scale with their vision. That’s when they discovered Shipturtle.
Shipturtle empowered Brown Living’s founders by providing the tools they needed to manage their growing marketplace. The Vendor Autonomy allows vendors on a multi-vendor platform to independently manage their products, orders, pricing, store settings, and earnings.With automated workflows, the founders could focus on scaling the business while leaving the operational complexities to the platform. And, as their marketplace expanded, Shipturtle’s scalable solutions ensured that they could onboard new vendors and increase their product range without sacrificing sustainability.
With Shipturtle’s help, Brown Living didn’t just manage growth—they thrived. Their community of eco-conscious vendors and customers flourished, and the founders could proudly scale their platform while staying true to their mission of reducing environmental impact.
Brown living a sustainable eco-friendly marketplace powered by Shipturtle
As a brand focused on sustainability, we needed a tech partner that understands our values. Shipturtle’s efficient logistics solutions have reduced our operational footprint, allowing us to focus on our mission of promoting eco-friendly living
Chaitsi Ahuja
Founder
BRIDGING GAPS WITH SOLUTIONS
Order Related Logistics
Challenge: Managing a growing network of ethical vendors and diverse products while ensuring efficient order fulfillment.
How Shipturtle helped:
- Streamlined order processing and shipping by automating workflows, reducing manual effort and ensuring faster deliveries.
- Enabled vendors to manage their own inventory and orders seamlessly by granting them dedicated logins, allowing Brown Living to maintain control over its growing product range.
- Successfully supported the delivery of hundreds of orders across diverse product categories with seamless shipper integration.
Customer Engagement
Challenge: Engaging eco-conscious customers with a seamless, transparent shopping experience that builds trust.
How Shipturtle helped:
- Enhanced transparency by providing real-time tracking updates and order status notifications, ensuring customers are always informed.
- Enabled clear communication between vendors and customers with automated messaging and notifications, fostering trust and positive interactions.
- Helped customers make informed purchasing decisions by offering vendor performance ratings and reviews.
Vendor Onboarding
Challenge: Onboarding new ethical vendors quickly and efficiently while maintaining platform consistency.
How Shipturtle helped:
- Offered a user-friendly vendor onboarding system, enabling vendors to easily set up and manage their profiles and product listings.
- Provided training and support to vendors to help them manage their catalogs and orders efficiently while aligning with sustainability practices.
- Helped customers make informed purchasing decisions by offering vendor performance ratings and reviews.
Managing Returns and Refunds
Challenge: Creating a stress-free and simple system for returns, exchanges, and refunds for ethical products without compromising customer satisfaction.
How Shipturtle helped:
- Automated return workflows to streamline returns processing, making it easier for both vendors and customers.
- Centralized the tracking of returns and exchanges to ensure transparency and accountability.
- Enabled Brown Living to maintain high levels of customer satisfaction by simplifying the returns process, ensuring eco-conscious practices are followed throughout.
With Shipturtle, we have been able to scale our operations without compromising on customer experience. The automated shipping and real-time tracking features ensure a hassle-free experience for both our vendors and customers
Chaitsi Ahuja
Founder
Shipturtle has been a game-changer for our multi-vendor marketplace. Their platform seamlessly integrates with our operations, making vendor onboarding, inventory management, and order processing incredibly smooth
Chaitsi Ahuja
Founder
IMPACT
Through their collaboration with Shipturtle, Brown Living unlocked several key advancements that significantly enhanced their marketplace operations and vendor relationships.
Efficient Vendor Management:
Shipturtle’s tools gave vendors the autonomy to manage their own catalogs, orders, and pricing with ease. This empowerment led to streamlined operations, reduced dependēncy on manual processes, and higher vendor satisfaction, allowing them to focus on growing their businesses while maintaining sustainability standards.
Streamlined Operations and Growth:
The automation of order processing and shipping workflows allowed Brown Living to scale their operations efficiently, without compromising on quality or sustainability. The team could focus on strategic growth, while Shipturtle handled the operational complexities.
Broader Marketplace Impact:
The seamless integration of Shipturtle’s features helped Brown Living attract a wider variety of ethical vendors, which in turn broadened their product offerings. By efficiently managing both new and pre-loved goods, Brown Living expanded their reach, catering to an even larger community of eco-conscious consumers.
THE RESULTS
- Vendor Empowerment: Vendors gained full control over their catalogs, orders, and pricing, enhancing efficiency and satisfaction.
- Operational Efficiency: Automated workflows streamlined order processing and shipping, freeing up the team to focus on growth.
- Expanded Reach: With streamlined operations, Brown Living grew its vendor network and product range, attracting more eco-conscious consumers.
- Sustainable Scaling: Brown Living scaled its marketplace while maintaining high-quality standards and sustainability practices.
- Reduction in Manual Effort: Automating order processing and vendor management streamlined operations, allowing Brown Living to focus on strategic growth.
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