Keeping up with the marketplace industry

How To Prep Your Marketplace For High-Volume Sales Events

7 mins read

How To Prep Your Marketplace For High-Volume Sales Events

A practical guide for marketplace operations scaling before any big sales event. Inventory, sellers, fulfillment, and uptime, all covered.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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How to Onboard Vendors for Your Multi-Vendor Marketplace

7 mins read

How to Onboard Vendors for Your Multi-Vendor Marketplace

Vendor onboarding is usually harder than the tech. Here's where to find vendors, what convinces them to join, and how to keep them active.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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Why Extension Architecture Fails After Marketplace's Growth Phase

7 mins read

Why Extension Architecture Fails After Marketplace's Growth Phase

Marketplace extensions work at the growth stage but collapse at the enterprise. Learn why the app-stacking model fails, and how to choose the right marketplace tech partner for long-term scale.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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How to Have Vendor Catalog Standardisation Without Slowing Down Onboarding Time

7 mins read

How to Have Vendor Catalog Standardisation Without Slowing Down Onboarding Time

Learn how to standardize vendor catalogs in your multi-vendor marketplace without adding friction to the onboarding process. Actionable strategies for ecommerce marketplace operators.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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Self-Host Platform or Shopify: What's Best for Your Marketplace?

7 mins read

Self-Host Platform or Shopify: What's Best for Your Marketplace?

Confused between a self-hosted marketplace and Shopify? Compare cost, scalability, vendor management, and launch speed to find the best e-commerce platform for your multi-vendor store.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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How to Build a Sporting Goods and Fitness Equipment Marketplace: The Complete 2026 Guide

7 mins read

How to Build a Sporting Goods and Fitness Equipment Marketplace: The Complete 2026 Guide

Golfers and home gym owners already buy and sell gear constantly, just scattered across general marketplaces and forums. Here's how to build the dedicated platform this category is missing.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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How to Build an Arts and Collectibles Marketplace: The Complete 2026 Guide

7 mins read

How to Build an Arts and Collectibles Marketplace: The Complete 2026 Guide

Millions look into how to sell art online every year. Here's the bigger opportunity: building the marketplace where many artists and collectors sell, plus what actually separates fine art from collectibles.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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How to Add Multiple Vendors to Your Shopify Store

7 mins read

How to Add Multiple Vendors to Your Shopify Store

You don't need to rebuild your Shopify store to add other sellers to it. Here's how vendor management, order splitting, and payouts layer directly onto the store you already have.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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Opreational Changes for Marketplaces Migrating from a Self-Hosted Platform to a Shopify-Native Platform

7 mins read

Opreational Changes for Marketplaces Migrating from a Self-Hosted Platform to a Shopify-Native Platform

A practical breakdown of operational changes during Shopify marketplace migration. Covers vendor onboarding, product catalog migration, order management, payouts, and post-migration growth.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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What Is a B2C Ecommerce Platform? (And Where Marketplaces Fit In)

7 mins read

What Is a B2C Ecommerce Platform? (And Where Marketplaces Fit In)

A B2C ecommerce platform isn't one thing. Here's the real difference between a single-brand store, the platform technology behind it, and a marketplace, plus where D2C fits into all of it.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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How Enterprise Marketplaces Earn a New Revenue Stream With a Retail Media Network

7 mins read

How Enterprise Marketplaces Earn a New Revenue Stream With a Retail Media Network

Learn how enterprise marketplaces turn vendor traffic into a new revenue stream with a retail media network built on sponsored listings and featured placements.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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Why Cross-Border Vendor Settlements Take 7 to 30 Days (And How to Cut That to 48 Hours)

7 mins read

Why Cross-Border Vendor Settlements Take 7 to 30 Days (And How to Cut That to 48 Hours)

International vendor payment processing is slow for specific, fixable reasons. This guide covers every step of the settlement pipeline and what marketplace operators can actually do about it to make it quick & rewarding.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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How to Build a Print-on-Demand and Custom Products Marketplace: The Complete 2026 Guide

7 mins read

How to Build a Print-on-Demand and Custom Products Marketplace: The Complete 2026 Guide

Most people researching this want their own print-on-demand store. Here's how Printful, Printify, and Redbubble each solve a different piece of the puzzle, and how to build the marketplace many designers could sell on instead.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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7 Signs Your Marketplace Needs Operations Help, Not More Software

7 mins read

7 Signs Your Marketplace Needs Operations Help, Not More Software

Another app won't fix a vendor who went quiet after onboarding, or a catalog nobody's cleaning up. Here are 7 real signs your marketplace has an operations problem, not a software problem.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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How to Build a Clothing and Fashion Rental Marketplace: The Complete 2026 Guide

7 mins read

How to Build a Clothing and Fashion Rental Marketplace: The Complete 2026 Guide

Rent the Runway buys every piece it rents. Here's how a marketplace model works differently, and how to build one.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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How to Build a Booking-Based Services Marketplace: The Complete 2026 Guide

7 mins read

How to Build a Booking-Based Services Marketplace: The Complete 2026 Guide

Not every booking tool is a marketplace. Here's the real difference between Calendly, Thumbtack, and Vagaro, plus a full guide to building your own.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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How to Migrate a Marketplace Without Losing SEO Rankings

7 mins read

How to Migrate a Marketplace Without Losing SEO Rankings

Planning an e-commerce platform migration? Learn the SEO migration checklist marketplace owners use to protect rankings, redirects, and organic traffic.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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How to Migrate from a No-Code Builder to Shopify Without Losing Your Vendor Base

7 mins read

How to Migrate from a No-Code Builder to Shopify Without Losing Your Vendor Base

A step-by-step guide to migrating your multi-vendor marketplace to Shopify without vendor churn, data loss, or onboarding chaos.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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How to Build a White-Label Reseller Marketplace: The Complete 2026 Guide

7 mins read

How to Build a White-Label Reseller Marketplace: The Complete 2026 Guide

White label and private label get confused constantly. Here's the real difference, and how to build the marketplace connecting suppliers with resellers.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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A Checklist for Enterprise Level Marketplace Migration (And What Onport's Shutdown Taught Everyone)

7 mins read

A Checklist for Enterprise Level Marketplace Migration (And What Onport's Shutdown Taught Everyone)

Planning a marketplace platform switch? Here is a step by step migration checklist covering vendor data, SEO preservation, and zero downtime strategy.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

Read more
Multi-Currency and Multi-Language Guide for Global Marketplaces

7 mins read

Multi-Currency and Multi-Language Guide for Global Marketplaces

Learn how to handle multi-currency pricing, vendor payouts, and multi-language support in a global marketplace. A practical guide for ecommerce owners.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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Build a Vendor Scorecard That Actually Improves Marketplace Quality

7 mins read

Build a Vendor Scorecard That Actually Improves Marketplace Quality

A practical guide to creating a vendor rating system for ecommerce marketplaces, covering KPIs, benchmarks, and how Shipturtle simplifies vendor tracking.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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How to Build a Wholesale B2B Marketplace: The Complete 2026 Guide

7 mins read

How to Build a Wholesale B2B Marketplace: The Complete 2026 Guide

Wholesale trade still runs on phone calls and trade shows. Here's how a B2B marketplace platform replaces both, and how to build one.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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How to Build a Digital Products Marketplace: The Complete 2026 Guide

7 mins read

How to Build a Digital Products Marketplace: The Complete 2026 Guide

Thinking about selling digital products? Here's why building the marketplace beats being one more seller on Gumroad, plus a full guide to building one.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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How to Launch a Marketplace in a New / Foreign Country (Complete Guide)

7 mins read

How to Launch a Marketplace in a New / Foreign Country (Complete Guide)

Learn how to launch an e-commerce marketplace in a new country the right way, covering localisation, compliance, tax rules, and vendor onboarding for global growth.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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Marketplace Analytics: The KPIs Every Operator Should Track

7 mins read

Marketplace Analytics: The KPIs Every Operator Should Track

A practical guide to marketplace KPIs like GMV, AOV, CAC, and churn. Understand what to track, why it matters, and how to act on the numbers.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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How to Run Google Ads for a Multi-Vendor Marketplace

7 mins read

How to Run Google Ads for a Multi-Vendor Marketplace

A practical guide to running Google Ads for multi-vendor marketplaces: feed setup, campaign structure, bidding strategy, and conversion tracking tips.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

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How to Build a Hyperlocal Marketplace: The Complete 2026 Guide

7 mins read

How to Build a Hyperlocal Marketplace: The Complete 2026 Guide

Thinking about starting a delivery business? Here's why the real opportunity is the platform, not the van, plus a full guide to building one.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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10 Niche Marketplace Business Ideas Thriving in 2026 (With Real Build Costs)

7 mins read

10 Niche Marketplace Business Ideas Thriving in 2026 (With Real Build Costs)

10 niche marketplace business ideas backed by real 2026 market data, from resale fashion to musical instruments, each with real build costs and a few realistic enough to start as a side hustle.
Disha Krishnani

Disha Krishnani

Marketing Analyst

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Email Marketing Tactics That Grow GMV for Multi-Vendor Marketplaces

7 mins read

Email Marketing Tactics That Grow GMV for Multi-Vendor Marketplaces

A practical guide to email marketing for marketplace owners: vendor onboarding, abandoned cart recovery, segmentation, and buyer win-back strategies.
Fatema Rasiwala

Fatema Rasiwala

Lead Content Strategist

Read more