Ultreia 是一個精心策劃的墨西哥戶外市場,聚集了墨西哥及國際品牌,涵蓋健行、露營、衝浪、跑步、攀岩等多個領域,這些產品都是在實地測試過的,而非在展廳中。由執行長 Patricio Pérez 和市場營銷總監 Javier Pérez 創立,Ultreia 於 8 月 10 日在 Shipturtle 正式上線,提供戶外產品和服務,並設有一個社區空間,讓戶外愛好者分享經驗、建議和目的地。自上線以來,該平台已增長至 28 個精選品牌和大約 400 個上架產品,並且新品牌在最短 48 小時內即可上線。
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