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The blog primarily targets single-brand Shopify merchants, D2C brands, and store owners who want to expand their product distribution to large marketplaces like Amazon, Walmart, and eBay, but are not looking to build a multi-vendor marketplace.
Considering the growth of your Shopify store? You may have read something about Shopify Marketplace Connect app. This is a tool that will make it easier to sell on large platforms such as Amazon and Walmart. So what does it give? This review will include what it offers, its prices, advantages and disadvantages and most importantly the difference between using it and building your own multi-vendor marketplace using platforms like Shipturtle.
The Shopify Marketplace Connect application is programmed to assist merchants on Shopify and sell their products on the major online markets. Just imagine it as a way to connect your Shopify store with Amazon, Walmart and eBay.
Basically, it enables you to have your listings, inventory, and orders in those external marketplaces without leaving your Shopify admin. This implies that you will not need to log in to various accounts to monitor your sales through various channels.
The app targets mainly single brand Shopify merchants which have an interest in extending their sales outside their own site. This app is tailored to you in case you are a brand and sell your own goods and wish to attract more clients on the existing marketplaces. It is not about hosting other sellers but about distributing your products.
Use Shopify Marketplace Connect to expand on Amazon/Walmart. Want to host multiple sellers? Try Shipturtle for your own marketplace build.
The Shopify Marketplace Connect app focuses on simplifying the process of cross-platform selling. Here are some of its main features:
Sell smarter, not harder—use Shopify Marketplace Connect to expand on Amazon & Walmart, or choose Shipturtle to build your own multi-vendor empire. Your growth, your rules.
Understanding the cost is always a big part of deciding on new tools. The Shopify Marketplace Connect app offers both free and paid features.
While the app has a free tier that allows you to connect to a limited number of marketplaces and manage a certain volume of orders, advanced features and higher sales volumes will typically require a paid plan.
As of our 2025 update, the pricing tiers usually scale based on the number of active listings and the monthly order volume you process through the connected marketplaces. For instance, you might find a free tier for up to 50 listings and 100 orders per month, with subsequent tiers unlocking more listings, higher order limits, and additional features like advanced reporting or priority support.
When comparing its value, consider what you get for the price. If you only need to manage a few listings on one or two external marketplaces, the free or lowest-paid tier might be perfectly sufficient. However, for high-volume sellers looking to expand significantly, the costs can add up, so it's important to weigh the subscription fee against the time saved and the increased sales potential.
Looking at reviews from the Shopify App Store gives a good sense of real-world experiences. The Shopify Marketplace Connect app generally receives positive ratings, often highlighting its ease of use for basic listing synchronization.
Common Pros mentioned by users:
Common Cons or areas for improvement:
The app is best suited for single-brand Shopify merchants who primarily want to sell their own products on existing, popular marketplaces like Amazon or eBay. It's ideal if your main goal is distribution, not building a new marketplace for others to sell on.
This is where the distinction becomes really clear. Understanding the difference between these two approaches is key to making the right choice for your business.
Use Shopify Marketplace Connect when:
Do NOT use Shopify Marketplace Connect when:
It's important to remember: Shopify Marketplace Connect is not a multi-vendor marketplace builder. It's a channel management tool for your products. It helps you sell on marketplaces; it doesn't help you create a marketplace for others to sell on.
If your goal is to create your own platform where multiple vendors can list and sell their products, then you need a true multi-vendor marketplace solution. This is where Shipturtle comes in.
What Shipturtle does: Shipturtle turns your existing Shopify store into a fully functional multi-vendor marketplace. It provides the tools you need to manage multiple sellers and their products, all within your own branded environment.
In essence Shipturtle builds upon the functionality of Shopify so that you have your own marketplace platform, just like etsy or a more niche marketplace does, where you would host a whole community of sellers and products and build your own market place.
Depending on particular circumstances, a combination of Shopify Marketplace Connect and Shipturtle can be a clever move, as they are used to meet two different, yet interrelated, needs.
Take an example of a D2C (Direct-to-Consumer) brand that is also an aggregator. This brand may wholesale its products and deal directly with customers via Shopify store. It also integrates its own products on Amazon and Walmart using Shopify Marketplace Connect to increase its reach.
At the same time, this brand decides to launch a marketplace section on its Shopify store, inviting third-party vendors to sell complementary products. For this multi-vendor functionality, they would use Shipturtle.
In this scenario:
They deal with different business objectives: one to distribute your own goods outbound, the other one to aggregate other sellers goods inbound into your platform. This is a combination which enables a business to cover its revenue base to be able to use direct sales channel as well as marketplace aggregation.
Deciding which tool is best comes down to your specific business goals.
Shopify Marketplace Connect is likely right for you if:
You should consider Shipturtle instead (or in addition) if:
Here's a simple checklist to help you decide:
Are you ready to open your own multi-vendor marketplace on Shopify?
Find out how Shipturtle offers more than simply listing to a third-party site and enables you to develop your own powerful marketplace platform.
Shopify Marketplace Connect is a service that allows you to list, synchronize, and manage your items on third-party marketplaces, such as Amazon, Walmart, and eBay, in your Shopify admin.
No. Marketplace Connect is to sell your own products through different platforms. A solution such as Shipturtle should be used to develop a marketplace with more than one vendor.
It provides free pricing level of limited listing and orders. Paid plans are scaled in regards to the volume of order and the number of lists, with more advanced features on upper levels.
It does not support multi-vendor, does not have extensive customizations and cannot handle other sellers. It is perfect to single-brand sellers who desire distribution, and not aggregation.
Yes. Use Connect to sell your own products on Amazon/Walmart, and Shipturtle to operate your own multi-vendors marketplace-solving both outbound and inbound models of sales.
Get advanced shipping, configurable vendor management, payment features, and more. Install Shipturtle today from the Shopify App Store and enjoy a free trial to experience its benefits firsthand.
Want to learn more about how Shipturtle can benefit your business? Book a personalized demo with our sales team.
Experience the power of Shipturtle for free. Start your trial today and discover how it can transform your Shopify multivendor store!
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Articles from Team Shipturtle include contributions across departments—Tech, Marketing, Sales, Finance, HR—to share varied viewpoints and present a holistic picture.
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