Dusaan isn’t just a marketplace; it’s a hub of creativity and culture, bringing together India’s finest artisans and independent sellers. Every product tells a story, and every purchase supports a dream. Partnering with Shipturtle allowed Dusaan to automate time-consuming tasks, reduce errors, and create a more organized and vendor-friendly ecosystem.
Case Study
Turning houses into homes with Dusaan’s hand-picked home decor
Key Metrics
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25+ Vendors
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17,500+ Products
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B2C Model Implementation
IN CONVERSATION WITH
Simran Kohli
Co-founder
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INTRO
Dusaan is a B2C marketplace that brings together a wide range of home and lifestyle products from independent sellers across India. As the platform expanded, managing vendors, logistics, and customer expectations through manual processes became difficult.
To simplify operations and support growth, Dusaan partnered with Shipturtle, a Shopify-based multi-vendor platform. With features like automated order processing, which reduced manual tasks and ensured faster fulfillment, vendor dashboards that offered clear insights into performance and inventory, real-time tracking for improved transparency in shipping, and flexible commission settings that allowed Dusaan to customize vendor agreements, Shipturtle provided the comprehensive tools needed to streamline operations. These features not only saved time and reduced errors but also gave Dusaan the flexibility to scale efficiently, ensuring smooth coordination between vendors, logistics, and customers as the platform grew.
The partnership helped streamline workflows, improve vendor coordination, and enhance the customer experience—allowing Dusaan to grow while staying focused on its core purpose.
Dusaan connects Indian artisans with homes through handcrafted products.
Scaling a marketplace is never easy, but with Shipturtle, we found the perfect partner. Their robust infrastructure has allowed us to grow effortlessly while staying true to our vision of supporting artisans and small businesses
Simran Kohli
Co-founder
BRIDGING GAPS WITH SOLUTIONS
What were Simran’s biggest challenges
Dusaan launched on Shopify to scale its e-commerce operations. As the vendor network and product catalog expanded, managing this growth became a significant challenge.
Vendor Management:
The challenge: With a diverse range of independent sellers, managing product catalogs, pricing updates, and inventory tracking became increasingly complex
The solution: Using Shipturtle’s intuitive dashboard, vendors were able to independently manage their product listings, inventory, orders, payouts & more from the same dashboard. This helped in reducing administrative workload and enhancing overall efficiency.
Logistics & Fulfillment:
The challenge: Efficient order processing and timely deliveries were crucial in maintaining customer satisfaction.
The solution: Shipturtle’s automated shipping and logistics seamlessly integrated multiple courier partners, allowing for real-time tracking, automated order fulfillment, and efficient deliveries—ensuring orders were shipped on time with minimal manual effort.
User Experience:
The challenge: A seamless and intuitive platform was necessary to provide an enjoyable shopping journey for customers while simplifying operations for sellers.
The solution: Shipturtle’s Scalable Infrastructure provided a robust and user-friendly system designed to accommodate increasing vendor participation and order volumes without compromising service quality.
Order Management:
The challenge: Handling increasing order volumes while reducing manual errors was essential to ensure efficiency.
The solution: Shipturtle’s Automated Order Processing streamlined order management, reducing human errors and ensuring smooth transactions.
Customer Support & Retention:
The challenge: Maintaining high customer satisfaction and handling inquiries efficiently were key to building trust and loyalty.
The solution: Shipturtle’s Centralized Communication System enabled seamless coordination between vendors and customers, improving response times and overall support quality.
Shipturtle has been the backbone of Dusaan’s marketplace transformation. Their seamless vendor management and logistics automation have empowered our sellers and enhanced our customer experience like never before.
Simran Kohli
Co-founder
Dusaan is built on the dreams of independent sellers, and Shipturtle has helped us turn those dreams into a thriving reality. Their technology has made it possible for us to create a seamless and efficient shopping experience.
Simran Kohli
Co-founder
IMPACT
What did Dusaan x Shipturtle achieve together?
In partnership with Shipturtle, Dusaan achieved significant improvements in streamlining operations and enhancing vendor-customer collaboration.
- Empowered Sellers: Vendors gained greater control and efficiency in managing their business operations.
- Optimized Operations: Automation reduced manual work, allowing resources to focus on growth and innovation.
- Enhanced Customer Experience: A more user-friendly shopping experience that increased customer satisfaction and brand loyalty.
- Market Expansion: A surge in new sellers and customers, further solidifying Dusaan’s position as a go-to marketplace for home and lifestyle products.
Dusaan is dedicated to helping individuals discover the beauty of handmade crafts, offering unique, high-quality products with a focus on sustainability and supporting local artisans.
THE RESULTS
Dusaan’s Journey Forward
Dusaan’s journey is a testament to how technology can transform a marketplace. By integrating Shipturtle’s solutions, they not only overcame operational hurdles but also created an ecosystem where artisans and independent sellers thrive. Today, Dusaan stands as a symbol of innovation, craftsmanship, and seamless shopping, bringing authentic, high-quality products to homes across India. With this strong foundation, Dusaan continues to grow, proving that a well-orchestrated marketplace can be both efficient and inspiring.
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