Sharad and Saumitra Kabra didn't set out to build a marketplace platform. They set out to sell plants. What they built instead changed how over a thousand marketplace founders run their businesses.
CHAPTER 01 — 2016, AHMEDABAD
Sharad and Saumitra launched myBageecha.com — India's first online plant marketplace — connecting nurseries, growers, and plant lovers across the country. The idea was beautiful: make it as easy to buy a plant as buying a book.
Orders came in. Vendors joined. The community grew. And as it grew, something else grew with it — chaos that no existing tool could handle.
CHAPTER 02 — 2018–2020, THE PROBLEM
Saumitra was deep in the backend — spreadsheet payouts, manual vendor comms, shipping fires every other day. Every order placed brought not just joy but a new hurdle: inventory mismatches, vendor confusion, late shipments.
Meanwhile Sharad searched everywhere for a tool that could handle real multi-vendor complexity without a six-figure enterprise contract. It didn't exist.
CHAPTER 03 — 2021, THE BUILD
In 2021, Sharad and Saumitra made the call: stop patching myBageecha with workarounds and build the infrastructure every marketplace founder needed but couldn't find.
Shipturtle launched Shopify-native with vendor dashboards, order splitting, commission automation, and 200+ shipping integrations. Everything they'd needed at myBageecha.
THE TEAM
Engineers, marketplace strategists, and customer success partners — building for the same mission.
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The tools to run a great marketplace shouldn't cost $500,000. Every founder with a good idea should have access to the same infrastructure as the largest platforms in the world.
