At Shipturtle, our journey began not with a business plan, but with a pain point. A feeling that we went through that we didn't wish for anyone else.
Our founder, Sharad Kabra, while building his other venture – My Bageecha, a green oasis for plant lovers, struggled to grow and scale his business. Every order placed brought not just joy, but also a new hurdle — inventory mismatches, vendor confusion, late shipments, tech limitations. What should have been a fulfilling journey became an uphill battle with broken systems. Sharad realized something painfully clear: Scaling a marketplace shouldn't feel like drowning in the backend. He searched for help, for tools that could simplify and support. But all he found were complex, expensive solutions — built only for large enterprises, ignoring the real struggles of startups and growing businesses. It felt unfair. It felt like small businesses were left to figure it out on their own.
That moment sparked something bigger.
With empathy and determination, Sharad set out to build the very solution he wished existed, one that wouldn't just patch problems, but truly empower marketplace businesses from the ground up. That dream became Shipturtle.
We're here so no founder has to fight alone like we once did. Whether you're a solopreneur starting out or an enterprise managing complex operations, Shipturtle is your partner in growth. A partner you can 100% rely on, offering a powerful, flexible, and affordable platform to create, manage, and scale your marketplace effortlessly.
We weren't created in a boardroom, we were born in the trenches. We know what chaos feels like. We know what it means to care for every customer, every order, every vendor but not able to serve them right. This is why we've built Shipturtle to carry that empathy in every feature, every update, every conversation.
Because we believe technology should lift people, not overwhelm them.
And no business, big or small, should ever feel like they're too small to matter.
Concord, California
Addis Ababa, Ethiopia
Ahmedabad, Gujarat
