Shipturtle supports a wide range of marketplace models. The type you build determines how you configure vendor permissions, pricing rules, shipping, and checkout flows. This article maps the common marketplace types to what Shipturtle provides for each.
Who this is for
- Merchant: Use this article to identify which marketplace model fits your business before you start configuring Shipturtle.
By who transacts
| Type | What it means | Examples |
|---|---|---|
| C2C (Consumer-to-Consumer) | Individuals sell to other individuals. Vendor onboarding is self-serve; seller portals are minimalist. | Etsy, eBay, Vinted |
| B2C (Business-to-Consumer) | Businesses sell directly to end consumers. Standard retail setup with inventory management and bulk order features. | Amazon (B2C layer), Myntra |
| B2B (Business-to-Business) | Businesses sell to other businesses. Supports minimum order quantity (MOQ), bulk pricing, and account-based access. | Alibaba, Faire |
| Hybrid | Multiple seller types on the same platform. Shipturtle lets you mix C2C, B2C, and B2B seller types with different permission sets per vendor. | Amazon (all three), Whoppah |
By what is sold
Product marketplaces — physical or digital goods. Shipturtle supports inventory tracking, variant management, and shipping integrations for physical products. Digital products can be auto-fulfilled on payment.
Service marketplaces — vendors sell time, skills, or services. Listing, order management, and payout logic apply; shipping is not required.
Rental and booking marketplaces — items or spaces are rented for a period. Shipturtle supports availability logic and calendar-based booking configurations.
By location
Hyperlocal — vendors and buyers are in the same geographic area. Shipturtle supports geo-based vendor mapping and localized fulfillment rules.
Regional or global — marketplace spans multiple cities, countries, or regions. Multi-currency pricing and international carrier integrations are supported.
Specialized types
Pre-loved / second-hand — C2C with condition-based listing and resale pricing. Works with standard Shipturtle C2C configuration.
Auction — buyers bid on items over a set period; the highest bid wins. The Auction module is a paid add-on. Contact team@shipturtle.com for access.
Barter — participants exchange goods or services without monetary transactions. Requires custom configuration; contact the team for assessment.
FAQs
Can I run multiple marketplace models on one Shopify store? Yes. Shipturtle's hybrid configuration lets you have different vendor types — for example, business vendors and individual C2C sellers — on the same marketplace, with different permission sets and workflows per vendor type.
Do I need a different Shipturtle plan for B2B vs C2C? The plan you need depends on the number of vendors and products, not the marketplace model. See the Pricing page for plan limits.
Is the Auction module included in standard plans? The Auction module is a separate paid add-on, not included in standard plans. Contact the team to enable it.
Related articles
- Introduction to Shipturtle — overview of what Shipturtle does.
- Onboarding — setup checklist once you know your marketplace model.
- Pricing — current plan limits and add-on pricing.
If you’re stuck, reach us at team@shipturtle.com or open a ticket on the support page.