Welcome to ShipTurtle Marketplace Builder a flexible, scalable platform designed to help you launch, manage, and grow any type of marketplace with ease. Whether you’re building a niche resale platform, a business-focused marketplace, or a hybrid ecosystem, ShipTurtle gives you the tools and control you need without complex development work.
What Is ShipTurtle Marketplace Builder?
ShipTurtle Marketplace Builder is a multi‑vendor marketplace platform that enables businesses and individuals to create online marketplaces with customizable business models, integrated vendor tools, automated operations, and powerful admin controls.
With ShipTurtle, you can build and operate:
- Consumer‑to‑Consumer (C2C) marketplaces where individuals sell to other individuals (peer‑to‑peer)
- Business‑to‑Business (B2B) marketplaces focused on wholesale, bulk orders, and business buyers
- Business‑to‑Consumer (B2C) marketplaces where businesses sell directly to consumers
- Hybrid marketplaces combining any of the above models for maximum flexibility
These models let you serve different audiences and revenue streams from one platform.
Marketplace Models You Can Build
1. C2C Marketplace
A peer‑to‑peer model where individual sellers list products/services directly to other consumers. Minimalist, easy to use, completely customizable seller portals embedded on the merchant’s marketplace website to onboard not so tech savvy sellers (customers who also want to sell on the marketplace).
Examples: Etsy, Airbnb, eBay‑style resale platforms.
Learn about building a C2C marketplace ›
2. B2B Marketplace
Designed for companies selling to other businesses with features like Minimum Order Quantity (MOQ), negotiated pricing, bulk ordering, and account‑based buying.
Examples: Alibaba, ThomasNet, Faire.
3. B2C Marketplace
Business sellers list products directly to end consumers.
Examples: Amazon, Shopee (also hybrid), and many retail marketplaces.
4. Hybrid Marketplace
A mix of models e.g., platforms that support both individual sellers and business sellers, or direct retail plus third‑party sellers.
Examples: Amazon (B2C + C2C + B2B), Whoppah (C2C + B2C).
Key Features of ShipTurtle Marketplace Builder
Integrated Vendor Dashboards
Each seller on your marketplace gets a dedicated portal tailored to their business type:
- C2C Seller Portal Manage individual listings, orders, reviews, minimalist design
- B2C Seller Portal Inventory sync, robust order management, logistics management, bulk features and automations.
- B2B Seller Portal MOQ settings, bulk pricing, negotiated orders
In their portal, vendors can:
- Manage inventory and product listings
- Track logistics and fulfillment
- View sales and performance
- Handle payouts and transaction histories
This empowers sellers to run their business while you manage the overall marketplace operations.
Payment Gateway Integration
ShipTurtle integrates with multiple secure payment providers to support a smooth and reliable checkout experience. These integrations allow you to:
- Manage settlement flows between the merchant and seller
- Automate payouts and reconciliation
Supported payment gateways include:
- Stripe
- PayPal
- Zina
- Razorpay
- (Plus other supported gateways available in your region or configured per marketplace)
Payments processed through these gateways ensure secure transactions and efficient settlement workflows tailored to your marketplace model.
Shipping & Returns Automation
ShipTurtle automates logistics so you can focus on growth, not manual tasks. The platform integrates with 200+ shippers, including:
- UPS
- USPS
- FedEx
- NZ Post
- Aramex
- Shipstation
- Easypost
- And many more
This gives your sellers flexible shipping options and real‑time tracking capabilities.
Flexible Pricing Tools
ShipTurtle includes advanced pricing and fee engines, so you can configure:
- Markups (set retailer markups)
- Commissions ( get a cut from every sale)
- Service Fees (platform revenue from transactions)
- Buyer Protection Fees (added layer of trust for customers)
These options let you tailor revenue strategies per business model.
How to Get Started with ShipTurtle
Getting your marketplace live with ShipTurtle is simple:
- Sign Up for a ShipTurtle account
- Choose Your Marketplace Model C2C, B2B, B2C, or hybrid
- Configure Marketplace Settings branding, fees, shipping, payments
- Buy Add‑Ons based on your business needs
- e.g., C2C add‑on for a resale platform
- Hyperlocal delivery add‑on for on‑demand services
- Invite Sellers/Vendors to register on your platform
- Launch and Grow Your Marketplace
Benefits of Using ShipTurtle Marketplace Builder
- End‑to‑End Control: One admin panel for managing models, fees, vendors, and operations
- Scalable & Flexible: Support for diverse marketplace types and expansion
- Automated Operations: From payments and payouts to shipping and returns
- Vendor Autonomy: Sellers get tools they need to run and grow their part of the marketplace
- Custom Pricing & Fees: Multiple options to optimize monetization
If you’re stuck, reach us at team@shipturtle.com or open a ticket on the support page.