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If you're a health and wellness brand looking to manage your dropshipping suppliers, or a retailer looking to expand your online presence, or perhaps an entrepreneur seeking to revolutionize the discovery of health practitioners and wellness coaches, you might find this blog incredibly useful.
This blog highlights
But first, let's look at some of the established multi-vendor e-commerce in the health and wellness market.
Market trends show a steady increase in online sales within the healthcare industry. The global health and wellness market is expected to reach $8.5 trillion by 2027, driven by online sales.
Thrive Market is the leading global marketplace in this niche—
Another is iHerb—
Adding to it, Shipturtle has been instrumental in building scalable multi-vendor marketplaces in health and wellness niches like CoraHealth, Nutristar, and Rightlife. We will briefly explore their unique features and key takeaways to inspire your next big idea.
A health-focused marketplace that matches products from leading brands with users’ fitness goals like weight loss or immunity boosting. It offers curated and personalized dietary supplements with science-backed benefits.
Positioned as India’s largest health store, it provides preservative-free, sugar-free, and guilt-free options, including breakfast essentials, snacks, and protein supplements. Here's what makes CoraHealth unique:
Key features:
With a focus on authenticity, quality, and competitive pricing, Nutristar has positioned itself as a trusted distributor for fitness enthusiasts and health-conscious individuals. Here's a closer look at what makes Nutristar unique and how it can inspire your next big idea:
Key features:
The RightLife website offers a range of premium health and wellness products, categorized into areas like health foods, supplements, natural skincare, and essential oils. It promotes sustainable, vegan, and fair-trade items, with products for specific needs like lung detox, sleep aids, and fitness gear. The platform also provides insights through its blog on wellness topics and includes customer testimonials highlighting product benefits.
With 400+ pre-built workflows and customizable solutions via open APIs, Shipturtle is benefitting these marketplaces with:
Choosing the suitable model is crucial when building an online marketplace. Each model has its strengths, and the choice depends on your audience and business objectives.
Example: iHerb
This is your usual marketplace type.
Product-based marketplaces focus on physical goods, such as supplements, fitness equipment, personal care products, and wellness gadgets, that consumers seek to maintain a healthy life.
Vendors typically manage their inventory, while the platform facilitates the listing, transaction, and logistics.
Example: Play It Again Sports
In a second-hand marketplace, users buy and sell pre-owned wellness equipment, such as workout gear, health devices, and yoga mats, supporting sustainability and affordability in wellness.
Example: Zocdoc
A P2P marketplace facilitates direct exchanges between individual sellers and buyers. It supports small businesses offering unique, often artisan-made wellness products. You can even have health practitioners list their services.
Example: Etsy (Digital downloads)
Service-based markets connect users with wellness professionals, offering services like yoga classes, nutrition consultations, fitness coaching, or mental health therapy.
These platforms act as intermediaries, allowing consumers to browse, compare, and book services directly.
For vendors, service-based platforms handle scheduling, payments, and client communication, simplifying business operations.
Turn your Shopify store into a multi-vendor marketplace and boost your revenue by 10x. With 5000+ integrations & open API support, go beyond traditional use cases and bring a revolution!
Shipturtle makes it seamless, scalable, and commission-free.
Take a demo today.
If you are deciding on a Product-based or Service-based marketplace, enhance the user experience for your target audience with the following features:
Learn how you can onboard suppliers from any platform using Shipturtle.
If you're on the hunt to close a tech stack for your marketplace, consider Shipturtle.
"... ShipTurtle worked with me to determine and create custom solutions for my business and was upfront about any associated costs... their customer service is very responsive... the integrations and automatic shipping tracking functionalities are incredibly convenient and useful... "
Britney Gibilisco
Localee, United States
You can easily build a feature-rich multivendor marketplace following five simple steps:
Note: A unique domain name and a hosting plan is a prerequisite.
You need to establish a strong foundation by setting up your eCommerce platform.
Platforms like Shopify or WooCommerce or Magento serve as the base, enabling you to create a marketplace tailored to your business needs. Here's how to do it:
Having your cart platform ready ensures your store is ready to transform into a multivendor marketplace using tools like Shipturtle. From here, you can scale operations by integrating multivendor functionality.
By installing Shipturtle, you'll unlock all the tools needed to create and manage a multivendor marketplace for any niche, including health supplements and wellness products.
If you still have any confusion go through the App Overview video tutorial.
Shipturtle allows you to connect stores across Shopify, WooCommerce, Magento, Squarespace, Wix, and even offline stores. Vendors can sync their inventory and sales seamlessly across platforms. This cross-platform connectivity is perfect for scaling your marketplace and attracting sellers from various ecosystems.
Our Vendor Sync feature works via Webhooks and not APIs. This eliminates overselling and underselling completely, promising upto 10% boost in revenue. Moreover, Shipturtle's super strong reconciliation mechanism and change log ensures accurate inventory almost all the time!
If you still have any confusion go through the Vendor Module video tutorial.
Shipturtle equips your multivendor marketplace with 400+ workflows & 5000+ integrations. Together, the robust modules automate and simplify operations, allowing you to scale effectively while keeping processes under control. Here’s a closer look at its powerful workflows and integrations:
Empower vendors to manage their own product catalogs effortlessly. Vendors can:
You, as the marketplace admin, retain ultimate control, with the ability to approve or reject listings, ensuring quality and consistency across the marketplace.
If you still have any confusion go through the Products & Listings Module video tutorial.
Streamline order processing with Shipturtle’s automated order management system:
This ensures accurate order handling, prevents delays, and maintains a smooth buyer experience.
If you still have any confusion go through the Orders Module video tutorial.
Simplify payouts to vendors with Shipturtle’s flexible options:
This transparency builds trust among your vendors and streamlines your financial processes.
If you still have any confusion go through the Payouts Module video tutorial.
Logistics made easy with Shipturtle’s advanced shipping features:
The module ensures vendors can efficiently handle shipping while you retain control over the overall customer experience.
If you still have any confusion go through the Shipping Module video tutorial.
Take your marketplace to the next level with open API support. Whether you need unique workflows, advanced analytics, or specialized payment gateways, Shipturtle's customizable API infrastructure allows you to build tailored solutions. This flexibility ensures your marketplace evolves with your business needs and customer expectations.
Remember, the cost isn't everything.
Yes, off-the-shelf solutions can be cheaper initially.
However, the below-determining factors impact the cost of the custom marketplace:
Here are some broader areas to consider when marketing your multivendor store online:
I. Define your niche and target audience
II. Gamify the experience
III. Partnerships and collaborative commerce
Enquire Shipturtle about its brand directory service.
Further, compare Shopify Collective or Carro to explore more.
IV. Content marketing that educates and engages
V. Health regulations and compliance
i. Custom coding and integrations are costly.
ii. Building and testing takes significant time.
iii. Requires advanced backend systems for scalability.
iv. Needs experienced developers and designers.
v. Ensuring strong security measures and compliance.
vi. Continuous updates and bug fixes are necessary.
vii. Compatibility issues with payment, shipping, and CRM tools.
viiii. Balancing design with functionality for ease of use.
i. Shopify store or any CMS platform
ii. Shipturtle app and its open APIs
That's how simple it is to create a multivendor marketplace or platform with Shipturtle!
Moreover, it is way more cost-effective with pre-built 400+ marketplace workflows and at the same time, flexible to customize based on your unique requirements!
100%
Go live on Shopify in less than 48 hours using our out-of-box multivendor functionalities. Our solution offers 400+ pre-built workflows, including vendor management, product listings, order processing, and payment management. The app is configurable, has no code & boasts 1000+ integrations!
As the healthcare industry evolves, embracing new trends and technologies will be key to staying competitive. Whether it’s adopting AI, expanding into global markets, or a marketplace mobile app development, there are countless opportunities for growth.
Shipturtle specializes in creating scalable, multivendor marketplace solutions tailored to specific niches like healthcare and wellness. Here's how it helps:
If you’re ready to take the next step in building your online store, reach out to Shipturtle for a personalized consultation. Together, we can create a platform that meets market demands, supports consumers in their wellness journey, and drives lasting success.
Best way to market health and wellness products is through creating a higher degree of differentiation in value for end-user. Personalized content marketing will give you incredible results but your competitors are also doing the same. You should also consider Collaborative Commerce.
Collaborative commerce involves partnering with other brands or influencers to create unique products or experiences. This approach will help you:
Dropshipping is the most easiest way to start a health and wellness business. It allows you to partner with suppliers who manage inventory and fulfill your orders under your brand name on a fixed or variable commissions. You can partner with Shipturtle as your tech stack to run your multiivendor marketplace. Shipturtle is scalable with stable architecture, offers customizations over pre-built 400+ workflow and 5000+ integrations.
You can make money in the health and wellness industry through creating multivendor marketplaces. Such marketplaces could sell wellness products, health supplements, rent gym equipments, allow users to consult local practitioners & fitness coaches, or allow digital downloads.
Get advanced shipping, configurable vendor management, payment features, and more. Install Shipturtle today from the Shopify App Store and enjoy a free trial to experience its benefits firsthand.
Want to learn more about how Shipturtle can benefit your business? Book a personalized demo with our sales team.
Experience the power of Shipturtle for free. Start your trial today and discover how it can transform your Shopify multivendor store!
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