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Case Study

How HousePawty Built a Pet Care Booking Marketplace

HousePawty is a service marketplace based in South Africa that connects pet owners with trusted service providers offering pet sitting, dog walking, and house sitting services. Built around convenience and reliability, the platform allows customers to book pet care services while giving service providers an easy way to manage their availability and bookings. Joanne Winslow partnered with Shipturtle to build a booking-based marketplace, enabling easy service bookings and seamless schedule management with Google Calendar integration.


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Key Metrics

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Service Marketplace Model

IN CONVERSATION WITH

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Joanne Winslow

Founder


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INTRO

House Pawty was created with a simple but powerful idea: make it easier for pet owners to find trusted care for their pets and homes.

Joanne Winslow envisioned a marketplace where customers could easily book services like dog walking, pet sitting, and house sitting through a single platform. Instead of relying on scattered recommendations or informal arrangements, pet owners could discover service providers, check availability, and confirm bookings online.

The concept was similar to platforms like Airbnb, but designed specifically for pet care and home services. Service providers could list their offerings, manage their schedules, and accept bookings, while customers could find reliable caregivers for their pets when they needed them.

However, building a booking-based marketplace for services introduces several operational challenges. Scheduling, availability management, and vendor coordination all need to work smoothly to avoid conflicts and missed bookings.

To turn this vision into a working platform, Joanne partnered with Shipturtle to build the marketplace infrastructure required to support vendor services, booking workflows, and real-time schedule management.

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“We’ve been working with Shipturtle for almost a year, and the team has been incredibly supportive. You can tell they genuinely want to help your business succeed. The technology itself is stable and flexible, and it supports almost any type of multi-vendor model with minimal issues. For us, it has been a reliable solution as we continue building and scaling HousePawty.”

Joanne Winslow

Founder

BRIDGING GAPS WITH SOLUTIONS

What were Joanne’s biggest challenges

When Joanne began building HousePawty, the goal was clear: create a platform where pet owners could easily book trusted caregivers for services like dog walking, pet sitting, and house sitting. However, building a service-based marketplace brings a unique set of operational challenges, especially when scheduling and availability are central to the experience.

As the platform was being designed, Joanne had a very specific vision for how the booking workflow should function. This led to several rounds of discussions and refinements around how vendors would manage their services, how bookings would be scheduled, and how the platform would coordinate these interactions smoothly.

Service Booking Workflows

The challenge:
HousePawty operates as a booking-based marketplace, where customers reserve services provided by independent caregivers. Ensuring that these bookings followed the right workflow while avoiding conflicts required a structured system that could manage scheduling efficiently.

The solution:
Shipturtle helped implement a booking-based service model that allows vendors to list their services while enabling customers to book them directly through the platform. This structure ensures that each booking follows a clear process, reducing confusion and making the experience straightforward for both customers and service providers.

Vendor Availability Management

The challenge:
Service providers need to manage their schedules carefully to avoid overlapping bookings. Without proper availability tracking, there is a risk of double bookings or scheduling conflicts.

The solution:
Shipturtle’s marketplace system enabled vendors to manage their service availability directly through the platform. This allowed caregivers to control when they were available for bookings while giving customers real-time visibility into service availability.

Google Calendar Integration

The challenge:
One of Joanne’s most important requirements was integrating vendor schedules with Google Calendar. Many service providers already manage their time through their personal calendars, so Joanne wanted every booking made on the platform to automatically appear in the vendor’s Google Calendar.

The solution:
Shipturtle worked closely with Joanne to configure the booking system to support Google Calendar synchronization. Now, whenever a customer books a service through HousePawty, the booking automatically appears in the provider’s Google Calendar. This prevents scheduling conflicts and ensures service providers always have an accurate view of their upcoming bookings.

“Building a service marketplace requires the right balance between flexibility and structure. With Shipturtle, we were able to shape the booking system around how our providers actually work, making it easier for vendors to manage schedules and for customers to book pet care services with confidence.”

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Joanne Winslow

Founder

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Joanne Winslow

Founder

IMPACT

What did HousePawty x Shipturtle achieve together?

Through its collaboration with Shipturtle, HousePawty successfully launched a booking-based service marketplace designed for pet care providers and pet owners. By aligning the platform’s functionality with Joanne’s operational vision, the marketplace created a more structured and reliable booking experience for both customers and service providers.

Simplified Service Bookings

Customers can easily browse services such as dog walking, pet sitting, and house sitting, and confirm bookings directly through the platform. The structured booking flow ensures that reservations are clearly recorded and shared with vendors.

Better Vendor Schedule Management

Service providers can manage their schedules more effectively. With Google Calendar integration, every confirmed booking automatically appears in the vendor’s calendar, helping them stay organized.

Reduced Scheduling Conflicts

Calendar synchronization helps prevent double bookings and scheduling confusion, ensuring a more dependable experience for both vendors and customers.

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THE RESULTS

HousePawty now operates as a structured pet care service marketplace where customers can easily find and book trusted caregivers. With booking workflows and Google Calendar synchronization in place, the platform provides a reliable experience for both service providers and pet owners.

With its operational foundation established, HousePawty continues to grow its network of caregivers and expand its presence across South Africa.


How HousePawty Built a Pet Care Booking Marketplace