Ultreia is a curated Mexican outdoor marketplace bringing together Mexican and international brands across hiking, camping, surf, running, climbing, and more, tested on the trail, not in a showroom. Founded by CEO Patricio Pérez and CMO Javier Pérez, Ultreia went live on Shipturtle on August 10, offering both outdoor products and services alongside a community space where outdoor enthusiasts share experiences, tips, and destinations. Since launch, the platform has grown to 28 curated brands and roughly 400 live products, with new brands onboarding in as little as 48 hours.















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