Turn your Shopify store into an Amazon marketplace to invite more brands to sell & earn commissions.
Amazon did not disrupt retail by having the most products. It disrupted retail by building the most scalable marketplace infrastructure in history. At its core, an Amazon clone marketplace is a multi-vendor platform where independent sellers list and manage their own products under a single, operator-owned storefront, with the platform earning a commission on every transaction. However, now, this kind of infrastructure is no longer exclusive to large enterprises.
You can also launch a fully operational multi-vendor marketplace on Shopify, without the $2M build cost, the 18-month development timeline, or an existential crisis.
Shipturtle brings Amazon's multi-vendor architecture to Shopify, enabling you to launch your own marketplace, own your platform, and scale on your terms.
Host multiple independent sellers under one buyer-facing storefront, natively on Shopify, with no custom workarounds. Your platform scales without a proportional increase in operational overhead.
When a buyer purchases from multiple vendors in a single cart, Shipturtle splits the order, notifies each vendor, and initiates fulfilment automatically. No manual steps and no missed orders.
Set commission rates by vendor, by product category, or globally. Shipturtle tracks every transaction, deducts the applicable commission, and logs vendor payouts on a schedule you configure.
Each seller accesses a dedicated dashboard to manage listings, inventory, orders, and earnings without direct operator involvement. You manage the platform; vendors manage their businesses.
Define registration requirements, set approval criteria, and control which sellers are permitted to operate on your marketplace. Configuration is available for both open and invite-only models.
Charge vendors a recurring platform fee in addition to transaction commissions. This creates a second revenue stream that adds predictability to your marketplace business model.
Vendor listings synchronise automatically to your storefront in a consistent, searchable format. Approval workflows ensure no product goes live without your review.
Support vendor-managed shipping or centralised fulfilment, configured per vendor and per zone. Buyers receive a consistent experience regardless of which vendor fulfilled the order.
Everything your Amazon clone needs. Nothing it does not.
From Installation to a Live Marketplace in Three Steps.
Add Shipturtle to your Shopify store and configure your marketplace settings, including commission structures, vendor tiers, product approval workflows, and payout schedules. Timeline for a custom website for your business depends on your requirements & availability.
Step 2Send vendor invitations through Shipturtle's onboarding flow. Review applications, approve sellers, and build your marketplace catalogue as vendors list products through their self-service portals.
Step 3Your storefront is live, vendors are active, orders are splitting automatically, and commissions are tracking in real time. From this point, your focus moves to vendor acquisition, buyer growth, and platform development.
Your store was the start. Your marketplace is the next step.
If you're an operator who wants to expand beyond just running a single vendor store to develop a scalable multi-vendor marketplace that enables independent sellers to supply inventory, an Amazon clone could work for you.
Retailers and brands who wants to open their Shopify store to third-party sellers to increase their product range and generate revenue through commissions without incurring additional inventory or warehousing responsibilities.
Entrepreneurs and other founders looking to create a niche or vertical marketplace in a category such as fashion, electronic products, home goods, food or B2B supplies. A niche or vertical marketplace with a dedicated, well-managed platform provides credibility in comparison with larger, more generalised marketplaces.
Emerging businesses in rapidly growing e-commerce markets in the US, UK, India, UAE, Canada, Australia and Southeast Asia, where demand for local-specific and more specialised category-specific marketplace platforms is consistently greater than the number of options currently available to users.
Agencies and systems integrators looking for consistent, white-label-ready multi-vendor frameworks to help them efficiently provide multi-vendor marketplace solutions for their clients without needing to rely on custom development cycles.
Find out the true cost of building an Amazon clone from scratch.
When evaluating how to build your Amazon clone marketplace, the comparison comes down to four factors that determine your commercial viability from day one.
The most relevant question is not whether a custom Amazon clone can be built. It is whether building one from scratch makes the best use of your financial and operational resources at this stage.
For the majority of marketplace operators, Shipturtle is the more commercially sound path.
Four factors that determine commercial viability from day one.
| Factor | Custom Development | RecommendedShipturtle on Shopify |
|---|---|---|
| Cost | $200,000 – $2,000,000 | Affordable monthly subscription |
| Time to launch | 12 – 24 months | Operational in under 7 days |
| Installation | Full development cycle required | Live on Shopify in under 6 hours |
| Maintenance | Your responsibility — patches, integrations, upgrades | Fully managed by Shipturtle's engineering team |
| New features | Commissioned and billed separately | Inherited automatically, no extra cost |
| Platform reliability | Dependent on your infrastructure choices | Built on Shopify's trusted commerce infrastructure |
| Operator community | None | 1,000+ active marketplace operators |
| Ongoing support | Subject to agency or contractor availability | Dedicated customer success team |
For most marketplace operators, Shipturtle is the more commercially sound path.
The multi-vendor marketplace model is the most proven and scalable commerce architecture in the world. You now have the infrastructure to apply it in your category, your geography, and under your brand. Since you read this far, we'd like to offer you something
We'll walk you through what the fastest-growing stores on Shipturtle are doing differently.
Book a 15-minute call with our teamHave a question we didn't answer? Contact us
Rated 4.8+ across G2, Capterra and Shopify App Store.
Me han ayudado a gestionar mi mercado C2C de alquiler y han permitido constantes conversaciones con el equipo para obtener nuevas funciones de desarrollo. Plataforma rápida y fácil de usar.
Luke Taskiran
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¡Recientemente nos unimos a Shipturtle y mi único arrepentimiento es no haberlos encontrado antes! Anteriormente habíamos probado otros proveedores de servicios multi-vendedor, pero fueron una completa decepción. En contraste, tra...
Yash Nathvani
Estoy gestionando un mercado multifuncional para productos creativos hechos a mano utilizando Shipturtle. Me encanta absolutamente las características, flexibilidad y el apoyo proporcionado por el equipo durante y después de la in...
Tanmay Shah
%2Fbest-multivendor-marketplace-plugin%2Fg2CustomerReviewImage.webp&w=64&q=75){kind=small}
Sencillo, limpio y fácil de usar. Hubo problemas al principio, pero lo esperaba de cualquiera que intente lanzar una nueva aplicación/nuevas funciones. En general, resuelve lo que representan.
Nikhil
%2Fbest-multivendor-marketplace-plugin%2FcapteraRatingCustomerReviewImage.png&w=64&q=75){kind=small}
Me han ayudado a gestionar mi mercado C2C de alquiler y han permitido constantes conversaciones con el equipo para obtener nuevas funciones de desarrollo. Plataforma rápida y fácil de usar.
Luke Taskiran
¡Recientemente nos unimos a Shipturtle y mi único arrepentimiento es no haberlos encontrado antes! Anteriormente habíamos probado otros proveedores de servicios multi-vendedor, pero fueron una completa decepción. En contraste, tra...
Yash Nathvani
Estoy gestionando un mercado multifuncional para productos creativos hechos a mano utilizando Shipturtle. Me encanta absolutamente las características, flexibilidad y el apoyo proporcionado por el equipo durante y después de la in...
Tanmay Shah
Sencillo, limpio y fácil de usar. Hubo problemas al principio, pero lo esperaba de cualquiera que intente lanzar una nueva aplicación/nuevas funciones. En general, resuelve lo que representan.
Nikhil
Customer Success Stories
↗Eatsy Market es un mercado B2C en crecimiento con sede en Colombia que conecta a los clientes con múltiples vendedores a través de una única plataforma en línea. Diseñada con el objetivo de hacer que la venta d...
Read Case Study →
↗HousePawty es un mercado de servicios basado en Sudáfrica que conecta a los dueños de mascotas con proveedores de servicios de confianza que ofrecen servicios de cuidado de mascotas, paseos de perros y cuidado...
Read Case Study →
↗Al reemplazar intermediarios de terceros con un sistema de mercado centralizado, Adventour Global mejoró la eficiencia, fortaleció los márgenes y obtuvo una visibilidad operativa completa. La transición permiti...
Read Case Study →
↗Dusaan no es solo un mercado; es un centro de creatividad y cultura, que reúne a los mejores artesanos y vendedores independientes de India. Cada producto cuenta una historia, y cada compra apoya un sueño. La a...
Read Case Study →↗Eatsy Market es un mercado B2C en crecimiento con sede en Colombia que conecta a los clientes con múltiples vendedores a través de una única plataforma en línea. Diseñada con el objetivo de hacer que la venta d...
Read Case Study →↗HousePawty es un mercado de servicios basado en Sudáfrica que conecta a los dueños de mascotas con proveedores de servicios de confianza que ofrecen servicios de cuidado de mascotas, paseos de perros y cuidado...
Read Case Study →↗Al reemplazar intermediarios de terceros con un sistema de mercado centralizado, Adventour Global mejoró la eficiencia, fortaleció los márgenes y obtuvo una visibilidad operativa completa. La transición permiti...
Read Case Study →↗Dusaan no es solo un mercado; es un centro de creatividad y cultura, que reúne a los mejores artesanos y vendedores independientes de India. Cada producto cuenta una historia, y cada compra apoya un sueño. La a...
Read Case Study →
