Turn your Shopify store into an Amazon marketplace to invite more brands to sell & earn commissions.
Amazon did not disrupt retail by having the most products. It disrupted retail by building the most scalable marketplace infrastructure in history. At its core, an Amazon clone marketplace is a multi-vendor platform where independent sellers list and manage their own products under a single, operator-owned storefront, with the platform earning a commission on every transaction. However, now, this kind of infrastructure is no longer exclusive to large enterprises.
You can also launch a fully operational multi-vendor marketplace on Shopify, without the $2M build cost, the 18-month development timeline, or an existential crisis.
Shipturtle brings Amazon's multi-vendor architecture to Shopify, enabling you to launch your own marketplace, own your platform, and scale on your terms.
Host multiple independent sellers under one buyer-facing storefront, natively on Shopify, with no custom workarounds. Your platform scales without a proportional increase in operational overhead.
When a buyer purchases from multiple vendors in a single cart, Shipturtle splits the order, notifies each vendor, and initiates fulfilment automatically. No manual steps and no missed orders.
Set commission rates by vendor, by product category, or globally. Shipturtle tracks every transaction, deducts the applicable commission, and logs vendor payouts on a schedule you configure.
Each seller accesses a dedicated dashboard to manage listings, inventory, orders, and earnings without direct operator involvement. You manage the platform; vendors manage their businesses.
Define registration requirements, set approval criteria, and control which sellers are permitted to operate on your marketplace. Configuration is available for both open and invite-only models.
Charge vendors a recurring platform fee in addition to transaction commissions. This creates a second revenue stream that adds predictability to your marketplace business model.
Vendor listings synchronise automatically to your storefront in a consistent, searchable format. Approval workflows ensure no product goes live without your review.
Support vendor-managed shipping or centralised fulfilment, configured per vendor and per zone. Buyers receive a consistent experience regardless of which vendor fulfilled the order.
Everything your Amazon clone needs. Nothing it does not.
From Installation to a Live Marketplace in Three Steps.
Add Shipturtle to your Shopify store and configure your marketplace settings, including commission structures, vendor tiers, product approval workflows, and payout schedules. Timeline for a custom website for your business depends on your requirements & availability.
Step 2Send vendor invitations through Shipturtle's onboarding flow. Review applications, approve sellers, and build your marketplace catalogue as vendors list products through their self-service portals.
Step 3Your storefront is live, vendors are active, orders are splitting automatically, and commissions are tracking in real time. From this point, your focus moves to vendor acquisition, buyer growth, and platform development.
Your store was the start. Your marketplace is the next step.
If you're an operator who wants to expand beyond just running a single vendor store to develop a scalable multi-vendor marketplace that enables independent sellers to supply inventory, an Amazon clone could work for you.
Retailers and brands who wants to open their Shopify store to third-party sellers to increase their product range and generate revenue through commissions without incurring additional inventory or warehousing responsibilities.
Entrepreneurs and other founders looking to create a niche or vertical marketplace in a category such as fashion, electronic products, home goods, food or B2B supplies. A niche or vertical marketplace with a dedicated, well-managed platform provides credibility in comparison with larger, more generalised marketplaces.
Emerging businesses in rapidly growing e-commerce markets in the US, UK, India, UAE, Canada, Australia and Southeast Asia, where demand for local-specific and more specialised category-specific marketplace platforms is consistently greater than the number of options currently available to users.
Agencies and systems integrators looking for consistent, white-label-ready multi-vendor frameworks to help them efficiently provide multi-vendor marketplace solutions for their clients without needing to rely on custom development cycles.
Find out the true cost of building an Amazon clone from scratch.
When evaluating how to build your Amazon clone marketplace, the comparison comes down to four factors that determine your commercial viability from day one.
The most relevant question is not whether a custom Amazon clone can be built. It is whether building one from scratch makes the best use of your financial and operational resources at this stage.
For the majority of marketplace operators, Shipturtle is the more commercially sound path.
Four factors that determine commercial viability from day one.
| Factor | Custom Development | RecommendedShipturtle on Shopify |
|---|---|---|
| Cost | $200,000 – $2,000,000 | Affordable monthly subscription |
| Time to launch | 12 – 24 months | Operational in under 7 days |
| Installation | Full development cycle required | Live on Shopify in under 6 hours |
| Maintenance | Your responsibility — patches, integrations, upgrades | Fully managed by Shipturtle's engineering team |
| New features | Commissioned and billed separately | Inherited automatically, no extra cost |
| Platform reliability | Dependent on your infrastructure choices | Built on Shopify's trusted commerce infrastructure |
| Operator community | None | 1,000+ active marketplace operators |
| Ongoing support | Subject to agency or contractor availability | Dedicated customer success team |
For most marketplace operators, Shipturtle is the more commercially sound path.
The multi-vendor marketplace model is the most proven and scalable commerce architecture in the world. You now have the infrastructure to apply it in your category, your geography, and under your brand. Since you read this far, we'd like to offer you something
We'll walk you through what the fastest-growing stores on Shipturtle are doing differently.
Book a 15-minute call with our teamHave a question we didn't answer? Contact us
Rated 4.8+ across G2, Capterra and Shopify App Store.
They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use
Luke Taskiran
%2Fbest-multivendor-marketplace-plugin%2FshopifyCustomerReviewImage.webp&w=64&q=75){kind=small}
我們最近開始與 Shipturtle 合作，我唯一的遺憾就是沒有更早找到他們！我們之前嘗試過其他多供應商服務提供商，但他們完全讓人失望。相比之下，過去一個月與 Shipturtle 的合作讓我的工作輕鬆了許多。我花了一些時間去了解應用程式的功能——不是因為它很複雜，而是因為我沒有仔細閱讀提供的材料。一旦我了解了，一切都變得清晰多了。他們強大的支持服務和 AI 聊天機器人也是遊戲規則改變者，能輕鬆解決大部分問題。如果你計劃建立一個多供應商市場，不必再找了——...
雅什·納特瓦尼
我正在運行一個多賣家市場，專注於創意手工產品，使用Shipturtle。非常喜歡這個平台的功能、靈活性以及團隊在上線期間和上線後提供的支持。它使我們能夠上線新的設計師，讓他們在我們的網站上列出自己的產品，並以無縫的方式處理訂單和佣金。
坦梅·沙哈
%2Fbest-multivendor-marketplace-plugin%2Fg2CustomerReviewImage.webp&w=64&q=75){kind=small}
簡單、乾淨，且易於使用。一開始有一些問題，但我對任何嘗試推出新應用程式/新功能的人都有這種預期。總的來說，它解決了他們所代表的問題。
尼基爾
%2Fbest-multivendor-marketplace-plugin%2FcapteraRatingCustomerReviewImage.png&w=64&q=75){kind=small}
They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use
Luke Taskiran
我們最近開始與 Shipturtle 合作，我唯一的遺憾就是沒有更早找到他們！我們之前嘗試過其他多供應商服務提供商，但他們完全讓人失望。相比之下，過去一個月與 Shipturtle 的合作讓我的工作輕鬆了許多。我花了一些時間去了解應用程式的功能——不是因為它很複雜，而是因為我沒有仔細閱讀提供的材料。一旦我了解了，一切都變得清晰多了。他們強大的支持服務和 AI 聊天機器人也是遊戲規則改變者，能輕鬆解決大部分問題。如果你計劃建立一個多供應商市場，不必再找了——...
雅什·納特瓦尼
我正在運行一個多賣家市場，專注於創意手工產品，使用Shipturtle。非常喜歡這個平台的功能、靈活性以及團隊在上線期間和上線後提供的支持。它使我們能夠上線新的設計師，讓他們在我們的網站上列出自己的產品，並以無縫的方式處理訂單和佣金。
坦梅·沙哈
簡單、乾淨，且易於使用。一開始有一些問題，但我對任何嘗試推出新應用程式/新功能的人都有這種預期。總的來說，它解決了他們所代表的問題。
尼基爾
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Read Case Study →↗再次流行 是一個位於德國的市場，為未售出的和死庫存時尚賦予第二次生命，以可承受的價格轉售品牌合作夥伴的過往系列庫存，同時將每一筆購買轉化為客戶選擇的慈善項目的支持。由Fabio Bassi與Stefan和Pier Giorgio共同創立，Invogue Again 基於Shipturtle的Ultimate Plan運行，將核心的多供應商平台與持續的運營和市場推廣支持相結合，隨著市場開始加入其首個品牌合作夥伴。
Read Case Study →↗iMean 設計 是一個提供高端家居裝飾、家具、藝術和生活方式的市場，專為注意到充實空間與精心策劃空間之間差異的建築師、室內設計師及注重設計的買家而設。該品牌自稱為印度首個策劃市場，將頂尖設計品牌聚集在同一屋簷下。Shipturtle 完全從零開始在 Shopify 上構建了整個多供應商平台，沒有現有系統可供適應，使得 iMean Design 的市場從第一行代碼起便圍繞其高端定位而成型。
Read Case Study →↗Crepdog Crew 是印度最大的限量版運動鞋、高端街頭服飾和潮流配件平台，將運動鞋愛好者與超過 40 個街頭服飾品牌的 2,000 多個供應商夥伴網絡連接起來。2019 年，三位朋友追尋正品運動鞋而創建的 Instagram 專頁，如今已發展成為一個擁有超過 15,000 個 SKU、在 2024 財年收入達 69 億盧比的市場，以及位於新德里、孟買和海德拉巴的旗艦體驗店。Shipturtle 的企業級多供應商...
Read Case Study →↗Covera 是一個基於印度的B2C多供應商市場，匯聚了25個以上獨立的生活方式和時尚品牌，涵蓋泳裝、睡衣、運動服及配件，統一展示於一個平台。這個市場專注於簡化顧客的購物體驗，同時賦予每位供應商對其自有庫存和銷售的完全控制權。Shipturtle 為 Covera 構建了一個自定義的 Unicommerce 整合，將供應商的庫存系統直接連接到市場儀表板，並實現了端到端的訂單履行自動化。
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