Turn your Shopify store into an Amazon marketplace to invite more brands to sell & earn commissions.
Amazon did not disrupt retail by having the most products. It disrupted retail by building the most scalable marketplace infrastructure in history. At its core, an Amazon clone marketplace is a multi-vendor platform where independent sellers list and manage their own products under a single, operator-owned storefront, with the platform earning a commission on every transaction. However, now, this kind of infrastructure is no longer exclusive to large enterprises.
You can also launch a fully operational multi-vendor marketplace on Shopify, without the $2M build cost, the 18-month development timeline, or an existential crisis.
Shipturtle brings Amazon's multi-vendor architecture to Shopify, enabling you to launch your own marketplace, own your platform, and scale on your terms.
Host multiple independent sellers under one buyer-facing storefront, natively on Shopify, with no custom workarounds. Your platform scales without a proportional increase in operational overhead.
When a buyer purchases from multiple vendors in a single cart, Shipturtle splits the order, notifies each vendor, and initiates fulfilment automatically. No manual steps and no missed orders.
Set commission rates by vendor, by product category, or globally. Shipturtle tracks every transaction, deducts the applicable commission, and logs vendor payouts on a schedule you configure.
Each seller accesses a dedicated dashboard to manage listings, inventory, orders, and earnings without direct operator involvement. You manage the platform; vendors manage their businesses.
Define registration requirements, set approval criteria, and control which sellers are permitted to operate on your marketplace. Configuration is available for both open and invite-only models.
Charge vendors a recurring platform fee in addition to transaction commissions. This creates a second revenue stream that adds predictability to your marketplace business model.
Vendor listings synchronise automatically to your storefront in a consistent, searchable format. Approval workflows ensure no product goes live without your review.
Support vendor-managed shipping or centralised fulfilment, configured per vendor and per zone. Buyers receive a consistent experience regardless of which vendor fulfilled the order.
Everything your Amazon clone needs. Nothing it does not.
From Installation to a Live Marketplace in Three Steps.
Add Shipturtle to your Shopify store and configure your marketplace settings, including commission structures, vendor tiers, product approval workflows, and payout schedules. Timeline for a custom website for your business depends on your requirements & availability.
Step 2Send vendor invitations through Shipturtle's onboarding flow. Review applications, approve sellers, and build your marketplace catalogue as vendors list products through their self-service portals.
Step 3Your storefront is live, vendors are active, orders are splitting automatically, and commissions are tracking in real time. From this point, your focus moves to vendor acquisition, buyer growth, and platform development.
Your store was the start. Your marketplace is the next step.
If you're an operator who wants to expand beyond just running a single vendor store to develop a scalable multi-vendor marketplace that enables independent sellers to supply inventory, an Amazon clone could work for you.
Retailers and brands who wants to open their Shopify store to third-party sellers to increase their product range and generate revenue through commissions without incurring additional inventory or warehousing responsibilities.
Entrepreneurs and other founders looking to create a niche or vertical marketplace in a category such as fashion, electronic products, home goods, food or B2B supplies. A niche or vertical marketplace with a dedicated, well-managed platform provides credibility in comparison with larger, more generalised marketplaces.
Emerging businesses in rapidly growing e-commerce markets in the US, UK, India, UAE, Canada, Australia and Southeast Asia, where demand for local-specific and more specialised category-specific marketplace platforms is consistently greater than the number of options currently available to users.
Agencies and systems integrators looking for consistent, white-label-ready multi-vendor frameworks to help them efficiently provide multi-vendor marketplace solutions for their clients without needing to rely on custom development cycles.
Find out the true cost of building an Amazon clone from scratch.
When evaluating how to build your Amazon clone marketplace, the comparison comes down to four factors that determine your commercial viability from day one.
The most relevant question is not whether a custom Amazon clone can be built. It is whether building one from scratch makes the best use of your financial and operational resources at this stage.
For the majority of marketplace operators, Shipturtle is the more commercially sound path.
Four factors that determine commercial viability from day one.
| Factor | Custom Development | RecommendedShipturtle on Shopify |
|---|---|---|
| Cost | $200,000 – $2,000,000 | Affordable monthly subscription |
| Time to launch | 12 – 24 months | Operational in under 7 days |
| Installation | Full development cycle required | Live on Shopify in under 6 hours |
| Maintenance | Your responsibility — patches, integrations, upgrades | Fully managed by Shipturtle's engineering team |
| New features | Commissioned and billed separately | Inherited automatically, no extra cost |
| Platform reliability | Dependent on your infrastructure choices | Built on Shopify's trusted commerce infrastructure |
| Operator community | None | 1,000+ active marketplace operators |
| Ongoing support | Subject to agency or contractor availability | Dedicated customer success team |
For most marketplace operators, Shipturtle is the more commercially sound path.
The multi-vendor marketplace model is the most proven and scalable commerce architecture in the world. You now have the infrastructure to apply it in your category, your geography, and under your brand. Since you read this far, we'd like to offer you something
We'll walk you through what the fastest-growing stores on Shipturtle are doing differently.
Book a 15-minute call with our teamHave a question we didn't answer? Contact us
Rated 4.8+ across G2, Capterra and Shopify App Store.
They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use
Luke Taskiran
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我們最近開始與 Shipturtle 合作，我唯一的遺憾就是沒有更早找到他們！我們之前嘗試過其他多供應商服務提供商，但他們完全讓人失望。相比之下，過去一個月與 Shipturtle 的合作讓我的工作輕鬆了許多。我花了一些時間去了解應用程式的功能——不是因為它很複雜，而是因為我沒有仔細閱讀提供的材料。一旦我了解了，一切都變得清晰多了。他們強大的支持服務和 AI 聊天機器人也是遊戲規則改變者，能輕鬆解決大部分問題。如果你計劃建立一個多供應商市場，不必再找了——...
雅什·納特瓦尼
我正在運行一個多賣家市場，專注於創意手工產品，使用Shipturtle。非常喜歡這個平台的功能、靈活性以及團隊在上線期間和上線後提供的支持。它使我們能夠上線新的設計師，讓他們在我們的網站上列出自己的產品，並以無縫的方式處理訂單和佣金。
坦梅·沙哈
%2Fbest-multivendor-marketplace-plugin%2Fg2CustomerReviewImage.webp&w=64&q=75){kind=small}
簡單、乾淨，且易於使用。一開始有一些問題，但我對任何嘗試推出新應用程式/新功能的人都有這種預期。總的來說，它解決了他們所代表的問題。
尼基爾
%2Fbest-multivendor-marketplace-plugin%2FcapteraRatingCustomerReviewImage.png&w=64&q=75){kind=small}
They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use
Luke Taskiran
我們最近開始與 Shipturtle 合作，我唯一的遺憾就是沒有更早找到他們！我們之前嘗試過其他多供應商服務提供商，但他們完全讓人失望。相比之下，過去一個月與 Shipturtle 的合作讓我的工作輕鬆了許多。我花了一些時間去了解應用程式的功能——不是因為它很複雜，而是因為我沒有仔細閱讀提供的材料。一旦我了解了，一切都變得清晰多了。他們強大的支持服務和 AI 聊天機器人也是遊戲規則改變者，能輕鬆解決大部分問題。如果你計劃建立一個多供應商市場，不必再找了——...
雅什·納特瓦尼
我正在運行一個多賣家市場，專注於創意手工產品，使用Shipturtle。非常喜歡這個平台的功能、靈活性以及團隊在上線期間和上線後提供的支持。它使我們能夠上線新的設計師，讓他們在我們的網站上列出自己的產品，並以無縫的方式處理訂單和佣金。
坦梅·沙哈
簡單、乾淨，且易於使用。一開始有一些問題，但我對任何嘗試推出新應用程式/新功能的人都有這種預期。總的來說，它解決了他們所代表的問題。
尼基爾
Customer Success Stories
↗Eatsy Market 是一家位於哥倫比亞的成長型 B2C 市場，通過單一的線上平台將客戶與多個供應商連接起來。該市場的建設目標是簡化並使多供應商銷售變得可及，重點在於高效的訂單管理和順暢的供應商協調。在平台設置過程中，創始人 巴布羅 需要一個解決方案，以便管理供應商訂單，而不增加不必要的複雜性或超出預算限制。通過與 Shipturtle 合作，Eatsy Market 能夠以結構化的上線流程、精簡的訂單管理和實地...
Read Case Study →
↗HousePawty 是一個總部位於南非的服務市場，旨在將寵物主人與可靠的服務提供者連接起來，這些服務提供者提供寵物看護、遛狗和房屋看護服務。該平台圍繞便利性和可靠性構建，讓客戶能夠輕鬆預訂寵物護理服務，同時也讓服務提供者輕鬆管理他們的可用性和預訂。Joanne Winslow 與 Shipturtle 合作建立了一個基於預訂的市場，使服務預訂變得簡單，並實現了與 Google 日曆的無縫日程管理。
Read Case Study →
↗通過用集中式市場系統取代第三方中介，Adventour Global 提高了效率，增強了利潤率，並獲得了全面的運營可見性。這一過程使創始人能夠專注於提供有意義的旅行體驗，而不是管理後端工具。
Read Case Study →
↗Dusaan 不僅僅是一個市場；它是一個創意和文化的中心，聚集了印度最優秀的工匠和獨立賣家。每一個產品都有一個故事，每一次購買都支持著一個夢想。與 Shipturtle 合作使 Dusaan 能夠自動化耗時的任務、減少錯誤，並創造一個更加有組織和對賣家友好的生態系統。
Read Case Study →↗Eatsy Market 是一家位於哥倫比亞的成長型 B2C 市場，通過單一的線上平台將客戶與多個供應商連接起來。該市場的建設目標是簡化並使多供應商銷售變得可及，重點在於高效的訂單管理和順暢的供應商協調。在平台設置過程中，創始人 巴布羅 需要一個解決方案，以便管理供應商訂單，而不增加不必要的複雜性或超出預算限制。通過與 Shipturtle 合作，Eatsy Market 能夠以結構化的上線流程、精簡的訂單管理和實地...
Read Case Study →↗HousePawty 是一個總部位於南非的服務市場，旨在將寵物主人與可靠的服務提供者連接起來，這些服務提供者提供寵物看護、遛狗和房屋看護服務。該平台圍繞便利性和可靠性構建，讓客戶能夠輕鬆預訂寵物護理服務，同時也讓服務提供者輕鬆管理他們的可用性和預訂。Joanne Winslow 與 Shipturtle 合作建立了一個基於預訂的市場，使服務預訂變得簡單，並實現了與 Google 日曆的無縫日程管理。
Read Case Study →↗通過用集中式市場系統取代第三方中介，Adventour Global 提高了效率，增強了利潤率，並獲得了全面的運營可見性。這一過程使創始人能夠專注於提供有意義的旅行體驗，而不是管理後端工具。
Read Case Study →↗Dusaan 不僅僅是一個市場；它是一個創意和文化的中心，聚集了印度最優秀的工匠和獨立賣家。每一個產品都有一個故事，每一次購買都支持著一個夢想。與 Shipturtle 合作使 Dusaan 能夠自動化耗時的任務、減少錯誤，並創造一個更加有組織和對賣家友好的生態系統。
Read Case Study →
